Researched Digipaks

Katy Perry’s Digipak has three fold out panels, which have two main pictures of her with one on the right hand side panel and one on the left hand side panel with the CD in the middle panel. The digipak also has a die-cut slot in one of the panels where a booklet of pictures and lyrics are held.

 The colour of the Digipak is a subtle black, which makes her images stand out and makes the colours on her self and her clothing bright and colourful. The black background suggests that she is dominant and quite powerful and influential in her own ways.

The colours of her makeup give her a stern, fiery but sexy look suggesting she is someone who is dominant and rebellious but sweet and looks as if she is the kind of person who would do something she shouldn’t.
The red lipstick gives out a sexy and sophisticated look whilst the dark makeup on the eyes makes her look very serious and fearless.
The colour of the red and white swirly CD suggests that her music and herself is quite sweet, bubbly and hot, the music connotes who she is as a person and this is represented from the colours and format of the CD.

The images of her are quite provocative and revealing maybe aiming to attract male attention to her digipak. The images give the audience a feel that there are two sides to the pop artist. The dark background and stern look with the sexy makeup suggests she has a dominant side to her whilst the bright colours, revealing pictures and the candy suggest she is sweet and innocent.
 The front cover of her digipak is an image of her laying on her front naked on fluffy pink candyfloss, which is represented as clouds. A lot of the props in the images are made from candy which represents her as a sweet, loving, innocent person.
The mid-shot image of Katy Perry wearing a crown and necklace made out of candy suggests that she is in power and she is a powerful female artist who is queen of pop.
Also behind the CD on the middle layer is a background image of a stack of cakes which again represents Katy Perry as sweet and her music as quite calm but others can be quite lively too.

The genre is evident as the images, the way she is dressed and the presentation of the album represents pop music because it wouldn’t come across as classical or R&B as the album and Katy Perry come across as an enthusiastic, fun lively singer which most pop stars are like.

The target audience are teenagers and young adults both boys and girls. I think teenage girls would be a majority of the audience as they can relate to her music and Katy Perry and she is an inspiration to may teenage girls.

Rihanna’s Digipak consists of three panels which has the CD in the middle panel, a low angle shot of her standing in front of a doorway on the right hand-side panel and a paragraph of writing with a background image of Rihanna leaning up against the door and pictures of previous albums at the bottom on the left panel.

The colour of the album is brown, orangey and bronzy colours, which are all warm colours, which give a sense of relaxation and a summery feeling. The image on the left panel is a low angle shot of Rihanna from her waist and upwards with her looking straight into the camera and with a pose where she is holding onto something like the doorframes or wall and slightly leaning her body forward.
The low angle shot and her posture suggests she is dominant and powerful as she is staring into the camera and seems taller to us suggesting she is a powerful R&B pop star. Also the way she is posing also gives the audience a sexy and seductive look about her and also portrays some innocence as her facial expressions suggests innocence.
Part of her hair covers her face suggesting she is mysterious or hiding something as it loosely hangs over her face hiding part of her face and eye.
The cream dress skimpy dress is very revealing as it shows her zebra bikini top underneath and shows a lot of her skin, this again gives a sexy look maybe aiming to gain male attention towards the album.

Rihanna’s CD is just a plain black colour CD with her record companies logo on it and her name written in purple to makes her name stand out .

The left side panel has a big paragraph of writing about her herself and her music which suggests she is aiming to give her target audience an insight on her and her music. The writing is in white so it is easy for the audience to be able to read as the background is a black/bronzy colour, it also makes the writing stand out to make the audience want to read it.

The pictures of previous albums at the bottom of the left panel are ways of promoting her other albums as well as her current Digipak and showing the audience the other range of digipaks/albums the audience can purchase.
The background picture of the left panel is a long shot of Rihanna standing in the doorway of with her bank leaning against the wall and her arm stretched out across the door which looks as if she is blocking the doorway which seems to lead to a room or something. This again suggests dominance as the shot is slightly low angle.


The target audience of Rihanna’s digipak are both male and females in their teenage years and young adults who are into R&B. It is aimed at girls as many teenage girls are into R&B and can relate to some of her songs and also Rihanna wants to be an inspiration to many girls. It is also aimed at boys as boys also like R&B and the sexy postures and images are to attract male attention to her digipak.
The genre is evident as the stylish sexy look of Rihanna shows that she produces R&B music as most female artists who create R&B music come across sexy, mysterious, stylish etc.

The digipak is successful maybe due to the presentation of the album and the quality of the CD and the interesting information she has written about her music.

Justin Timberlake’s album is a lot more simple and the colours are very basic. The digipak has three layers with the CD in the middle layer, a medium shot of him with images of his previous albums on the left panel and a big paragraph of writing about himself and music career with an image of him singing from one of his concerts.

The colour of the background on the digipak is mainly black which suggests that Justin is a powerful artist and creates music that is also just as powerful and attracts the audience. The colour black is also a meaning of authority, so the black background may suggest that Justin Timberlake has some kind of authority in the pop star world.

The background colour of the middle layer is a beige/light browny colour which makes the black CD stand out.

The right panel has mainly writing on it which is white so it stands out on the black background and is easy for the audience to read. There is also a picture of Justin Timberlake singing from one of his concerts. He is wearing a white suite which suggests purity and cleanliness and is wearing a black tie and gloves which again suggests power. The picture also shows he is a devoted artist who enjoys singing and creates his songs by heart and aims to satisfy his audience and fans.

The left panel is a medium shot of Justin Timberlake, this shot denotes him looking to the side and doing some kind of sign with his fingers. It connotes that he is quite an emotional singer who sings a lot of love songs. In this image he is wearing a black suit and so represents his power and dominance. There are also images of his previous albums which are used to promote them as well as the current digipak.

The target audience are both boys and girls both teenage and adult. I think more of the audience will be girls as Justin Timberlake is an attractive artist who is well known for his great songs and many love songs. However there are still many male fans who listen to Justin Timberlake and support him.

The genre of Justin Timberlake is R&B and Pop and this is evident due to the presentation and layout of his album. Justin Timberlake is presented as a very stylish and passionate singer who would come across as R&B and pop.